Saving Journalism

There is a lot of discussion in the press right now about the demise of the print newspaper. Print circulation is right down even though total readership is up. Online versions of the newspapers are seeing soaring rates of dedicated users however no one pays for content so how is this model sustainable? Who is going to pay for the journalists to go out and do what they do best? Advertising revenue pays for some of it but with the declining CPM rates how is that sustainable or profitable in the long run without compromising good editorial content? Some talk about subscription models - but we, the consumers, are now convinced that we don't need to pay for news content so how do newspapers change a mindset that is now deeply entrenched in our culture? What is incredibly interesting to me about this discussion is how did Apple convince the world to pay 99c for a song? Why is this not a model for news content - quality news content? Maybe its the payment system and the fact that still as yet, it is rather clunky and lengthy online experience. What if we were just to pay one cent every time we accessed a news site? Or every month we paid one dollar for access to NY Times.com of the FT.com? Would love to know what peoples thoughts are on this topic....???