Brands Are Going GaGa for Gaga

The much anticipated music video collaboration between Lady Gaga and Beyonce - Telephone - has been finally released on Vevo. The video - which is all about Gaga going to jail only have have Beyonce bail her out and then run a deadly rampage through an American Diner - is full of fantastic choreography and costumes and all the drama you would expect from both artists. However the twist here is that the video also has a phenomenal amount of product placement....in fact i stopped counting how many brands i spied about half way through watching the video. Is this the resurgence of the music video which as a creative platform has all but fallen off the map due to the financial fall out of the music industry? Will advertising and product placement save the day? Or does this damage the authenticity of the 'art' behind the process of making a music video? Thoughts please......