Augmented Reality....Just For Fun?

There are a lot of fantastic experimental innovative marketing initiatives that are getting tried and tested out in the market place today. I have to admit, I was sceptical when I first heard about augmented reality a few years ago - I almost wrote it off as a fad. However, the following execution from Olympus and this fantastic iPhone iButterfly app launched in Japan last year has proven that augmented reality can be both fun and functional.

Check out these videos below...





Also, for those recently engaged or just want to have fun trying on high -end jewelry check out what Boucheron have recently installed on their website...

https://www.boucheron.com/