Canada Media Day

Had a great couple of days in Toronto last week at the Canadian Media and Digital Conference. I presented the 'Evolution of Media' on behalf of GroupM / mediaedge:cia which was somewhat of a prognostication on the state of industry and the trends that will define us over the next couple of years.

I really enjoyed MediaVest's Brian Terkelsen's "Effective Product Integration" presentation and it was good to see that all of us speakers were singing to the same tune: creative, media, data and technology all need to be integrated work streams in order for companies and their agencies to be successful in their marketing endeavors.

If you were there, I would love to know your thoughts on the day and the content of the event...