Obama and In Game Advertising

Even though there is no winner as yet in the race to become the next president Obama has clearly taken the lead when you view the campaign through a digital media lens. Moreover, he is the first political candidate to used social media to promote himself and his party and now he has moved into the rehlm of gaming as a way to reach the American male youth audience.Here is a sample of the whole article featured on Yahoo news last week...worth a read. Being someone who is continually tasked by my clients to develop the best methodology to measure social and emerging media ROI, engagement and of course sales or in this case votes, I would LOVE to see the metrics off the back of the Obama Presidential campaign...if anyone can share any information to date on this I would be very, very interested. thanks