Somebodyelsesphone....

...http://www.somebodyelsesphone.com/ is the latest ad campaign from Nokia promoting the new 7610 Supernover and obviously targeting a youth audience. I like the creative concept of the website, it kept me intrigued for some time. The brand extentions are interesting too e.g the "characters" featured have set up their own facebook profile and are actively befriending people....however, part of the ad agencies promotional strategy was to video the characters - one nineteen year old woman in particular - in an overtly sexual way. mmm...part of me thinks well this is what appeals to nineteen year old guys (actually all guys right? ) but the other part of me is like...really? do you have to be that obvious and unoriginal? sex of course sells, but this part of the campaign on facebook is both unoriginal and gratuitous. Come on creative peeps come up with something a little better next time!! ( interesting side note - I'd say 90% of the comments around the video campaign on Facebook are negative in sentiment)