My Wordle

Simple and to the point....this is my wordle of my blog. I guess its obvious as to what I think is the most important element in digital marketing....

Obama and In Game Advertising

Even though there is no winner as yet in the race to become the next president Obama has clearly taken the lead when you view the campaign through a digital media lens. Moreover, he is the first political candidate to used social media to promote himself and his party and now he has moved into the rehlm of gaming as a way to reach the American male youth audience.Here is a sample of the whole article featured on Yahoo news last week...worth a read. Being someone who is continually tasked by my clients to develop the best methodology to measure social and emerging media ROI, engagement and of course sales or in this case votes, I would LOVE to see the metrics off the back of the Obama Presidential campaign...if anyone can share any information to date on this I would be very, very interested. thanks

Somebodyelsesphone....

...http://www.somebodyelsesphone.com/ is the latest ad campaign from Nokia promoting the new 7610 Supernover and obviously targeting a youth audience. I like the creative concept of the website, it kept me intrigued for some time. The brand extentions are interesting too e.g the "characters" featured have set up their own facebook profile and are actively befriending people....however, part of the ad agencies promotional strategy was to video the characters - one nineteen year old woman in particular - in an overtly sexual way. mmm...part of me thinks well this is what appeals to nineteen year old guys (actually all guys right? ) but the other part of me is like...really? do you have to be that obvious and unoriginal? sex of course sells, but this part of the campaign on facebook is both unoriginal and gratuitous. Come on creative peeps come up with something a little better next time!! ( interesting side note - I'd say 90% of the comments around the video campaign on Facebook are negative in sentiment)

raining in seattle...

....for the first time in ages, and funnily enough i am kind of enjoying it today! So, someone i talk about a bit is Hugh McLeod and something I keep coming back to is his whole theory around the Microsoft Blue Monster. check it out. This just has so much relevance in the world of social media.

Digital Think Tank

i made it...finally....it took a while, but i'm here! check back often and look forward to your digital thoughts in the coming weeks....