@Zara78

As a digital media strategist statistics are always going to get me a little bit excited - especially those pertaining to my own social relevancy. TweetStats is a neat little tool which lets you track - for free - your twitter profile statistics. (See examples below) It has great charts and word clouds to visualize and report on your Twitter activity, and although it is not as sophisticated as some of the proprietary tools available in the market, it definitely does a good job for analysing your own social currency when it comes to Twitter.
By the way - my twitter handle is @zara78 so follow me...and i will follow you!

Brands Are Going GaGa for Gaga

The much anticipated music video collaboration between Lady Gaga and Beyonce - Telephone - has been finally released on Vevo. The video - which is all about Gaga going to jail only have have Beyonce bail her out and then run a deadly rampage through an American Diner - is full of fantastic choreography and costumes and all the drama you would expect from both artists. However the twist here is that the video also has a phenomenal amount of product placement....in fact i stopped counting how many brands i spied about half way through watching the video. Is this the resurgence of the music video which as a creative platform has all but fallen off the map due to the financial fall out of the music industry? Will advertising and product placement save the day? Or does this damage the authenticity of the 'art' behind the process of making a music video? Thoughts please......