Creative Media Experience

What is creative media experience? Well for me it is the future of digital marketing. No marketing really works efficiently or with impact when conducted in a silo. For me the 'ahh ha' moment is when creative + media + smart, intuitive interactive user experience work together to delivery a truly integrated marketing campaign. More on this soon...

My Wordle

Simple and to the point....this is my wordle of my blog. I guess its obvious as to what I think is the most important element in digital marketing....

Social Networking is Like Real Estate

A good friend of mine who works in 'digital land' made the most fantastic observation yesterday. She said

...Facebook is the neighbourhood that I want (my brand) to live in!.

She likened this social platfrom to a piece of land, or a house, within a neighborhood that she would want to live and invest in.

People pick places to live for very different reasons....some choose location, some choose to be near their friends and family, some make decisions based on cost - cheaper to locate to an "up and coming area" than to the pricer, older, already developed locations. Others do it because they just "fell in love" with the place.

I am sure by now you are seeing where i am going with this. After my recent experience with Myspace I can safely say that Facebook is the "neighbourhood" i would like ( my clients!) to live in. The Myspace Neighbourhood needs to clean up a little first, build better infrastructure, and be a little more neighborly before I consider investing!!