Im not the most avid blogger but when i have something to say, that i think is of worth...im going to say it! So that said...in a past post i discussed the end of the registration page, and the use of profile data ( from social networks for example ) in order to facilitate the data brands need to message their audience.
To be a little clearer the next stage of the social web is going to evolve from a few social network sites to a "consisten backdrop of online activity" according to Forrester analyst Jeremiah Owyang. "Technologies like OpenID and Facebook connect will allow individuals to traverse the Internet with their social connections along for the ride". All this is great news for brands who are still struggling with the challenges the social web can bring. Read more here
About Jessica Michaels and Digital Think Tank
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1 comment:
Jess! Great writeup. My concerns are with web citizens preserving a "walled garden" of private, friends-only interactions and relationships as separate from their professional or public persona. I don't think any company, public and profit driven, can withstand the urge to eventually open this information up: see recent actions by facebook as example #1. I think privately hosted, distributed, dark-net like "clubhouses" that are established in private spaces will be the next wave of online relationship infrastructure that provides that lasting privacy. But will they be able to gain mass-market penetration? There's this strange tension between wanting privacy, and wanting celebrity. Trying times for a marketer! Cheers!
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